MUZZI x 廣州設計周 |「國潮啞光磚」超級發布會,驚喜破圈

        / by 美家網 瀏覽次數:

          春日熱愛的余溫還未完全消散,冬日的“驚喜”就接踵而來,廣州設計周的盛大開幕,不僅是一場泛家居設計行業的美學盛會,還是一場與心儀大咖或品牌近距離接觸的見面會。

          The grand opening of Guangzhou Design Week is not only a grand aesthetic event in the home design industry, but also a face-to-face meeting with favorite celebrities or brands.

          本屆廣州設計周,慕瓷啞光磚展現其國潮啞光磚的實力,以「現代國潮風」為主題,在展區上展示了國潮啞光磚的時尚魅力,還在中國設計·超級發布會中驚喜破圈,吸引了不少設計師朋友及家居愛好者,現場座無虛席!

          In Guangzhou Design Week, MUZZI matte tiles demonstrated the strength of China-Chic matte tiles. With the theme of "modern China-Chic style", the fashion charm of China-Chic matte tiles was displayed in the exhibition area. It also surprised and broke the circle in China Design Super Press Conference, attracting many designers and home enthusiasts. There were no empty seats on the scene!

          01

          顏值吸睛 人氣爆棚

          從瓷磚到時尚,慕瓷驚喜不斷

          慕瓷展區可謂人氣爆棚,創意展示了錦2.0系列、國色·傾城系列國潮風格的啞光磚產品,現場受到了不少設計師朋友的青睞,在這里可以細品非遺國風之雅韻。

          MUZZI Exhibition Area is very popular. It creatively displays DONSU 2.0 series, Color Culture series, China-Chic style matte brick products. Many designers and friends favor it on the spot, where you can enjoy the elegance of intangible cultural heritage national style.


          錦2.0系列,也叫香云紗瓷磚,一襲紗華,溫婉而靈動,慕瓷的藝術匠心,賦予了啞光磚不一樣的生命力。從秀場上那靈動搖曳的時裝上提取的靈感,慕瓷用簡潔流暢的線條,把一襲絕美的禮服和鞋子勾勒出來,用香云紗瓷磚呈現時下流行的美德拉風格,年輕又時尚。

          The artistic craftsmanship of MUZZI endows matte tiles with a different vitality. Taking inspiration from the agile and swaying fashion on the runway, MUZZI uses simple and smooth lines to outline a stunning dress and shoes, presenting the popular Meidela style with fragrant cloud gauze tiles, which is young and fashionable.


          國色·傾城系列,尋色中國,極致的東方配色之美,結合幾何切割的藝術張力,別致優雅,讓人過目不忘。

          Color Culture series, seeking Color in China, showcases the ultimate beauty of Eastern color schemes, combined with the artistic tension of geometric cutting, creating a unique and elegant style that is unforgettable.

          02

          品牌發布 連結設計

          現代國潮風,慕瓷驚喜呈現

          在廣州設計周DBA PARK超級發布現場,慕瓷啞光磚舉行了盛大的品牌發布會。慕瓷市場部總監張靜女士向大家深入淺出地詮釋了慕瓷品牌是如何結合啞光磚來表達現代國潮風。

          At the DBA PARK Super Release Site of Guangzhou Design Week, a grand brand launch event was held for MUZZI. Ms. Zhang Jing, director of the marketing department, explained to everyone how the brand combines matt bricks to express the modern China-Chic.


          在發布會上,慕瓷以奢侈品大牌作為例,分別從FENDI與彝族非遺的結合、從DIOR與南京絨花的結合,從LOEWE與單色釉瓷的結合來看待國潮和東方文化的崛起,而東方時尚作為一股新興力量,正逐漸引領世界潮流風向標。東方時尚以其獨特的韻味和精湛的工藝,吸引了全球消費者的目光。

          At the press conference, MUZZI took the luxury brands as an example to look at the rise of China-Chic and oriental culture from the combination of FENDI and Yi intangible heritage, the combination of DIOR and Nanjing Ronghua, and the combination of LOEWE and monochrome glazed porcelain. As an emerging force, oriental fashion is gradually leading the world trend vane. Oriental fashion has attracted the attention of global consumers with its unique charm and exquisite craftsmanship.


          國潮,它代表著中國傳統文化與現代元素的融合,以及中國設計師們獨特的創意和風格,隨著國潮的興起,年輕人對傳統文化的熱愛與日俱增,伴隨著中國的強大,關于中國的美學也逐步走向世界,被更多不同國家的年輕、有品位、有學識的消費者認可與追求。國潮,注定在市場上有著不可替代的風格地位,也注定在市場上有著一班熱愛國潮文化的追隨者。

          China-Chic represents the integration of Chinese traditional culture and modern elements, as well as the unique creativity and style of Chinese designers. With the rise of China-Chic, young people's love for traditional culture is growing day by day. With the strength of China, aesthetics about China is gradually moving towards the world, and is recognized and pursued by young, tasteful and knowledgeable consumers in more different countries.

          慕瓷,已經邁入第七個年頭,始終堅持初心,以優質的原創產品為基礎,深挖中國傳統文化藝術,致力打造一個具有國際視野、立足本土文化與藝術的當代中國瓷磚美學品牌。在國潮啞光磚的開發上,注入濃郁的中國文化元素,還融合了現代時尚的設計,從香云紗的錦繡系列,到全新中國色產品:國色·傾城系列,都是慕瓷堅持原創設計,融合傳統文化的傳承與創新,引領國潮風尚的代表性產品。

          MUZZI has entered its seventh year, always adhering to its original intention, based on high-quality original products, deeply exploring traditional Chinese culture and art, and committed to creating a contemporary Chinese ceramic tile aesthetic brand with an international perspective and based on local culture and art.



          03

          藝術家聯名項目發布 

          首場藝術發布會 即將驚喜落地

          此次藝術發布會,來自景德鎮著名藝術家李川老師帶來他親自創作的一系列窯變作品,將中國畫飄渺的詩意意境,巧妙地與窯變工藝相結合,利用高溫色釉與燒窯的把控,讓泥土的柔軟、純樸變成空間藝術的永恒,通過作品的創作,也刻寫著“世無不變,唯變不變”的人生哲理。

          At this art press conference, Li Chuan, a famous artist from Jingdezhen, brought a series of kiln transformation works that he personally created. He cleverly combined the ethereal poetic atmosphere of Chinese painting with kiln transformation technology, and used high-temperature glaze and kiln control to turn the softness and simplicity of the soil into the eternity of spatial art.

          12月20日,慕瓷瓷磚藝術館首場藝術發布會,驚喜不止,精彩繼續,誠邀出席!

          On December 20th, the first art press conference of MUZZI Ceramic Tile Art Museum, please stay tuned!

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